Cowbell Tackles Rising Demand for Cyber Insurance with Additional Capacity from Captive

Cowbell introduces new captive, Cowbell Re, to meet growing demand in 2022

PLEASANTON, Calif., January 12, 2022 – Cowbell Cyber, the industry’s first AI-powered cyber insurance provider for small to medium enterprises (SMEs), today announced the launch of Cowbell Re, its highly anticipated cyber insurance captive, to address the increased demand for cyber insurance while helping policyholders build cyber resiliency and close insurability gaps. The creation of Cowbell Re reflects the company’s commitment to cyber insurance and confidence in its unique approach to cyber risk underwriting.

Cowbell Re

Cowbell experienced exceptional growth in 2021, driven by its AI-assisted underwriting, reaching over $200 million in premium run-rate. Unique to the cyber insurance industry, Cowbell’s modern underwriting is backed by data, AI and the industry’s largest risk pool – 21 million accounts covering 62% of U.S. SMEs. Cowbell’s underwriting improves risk selection, validated by below-industry reported claims (less than 1%), and responds in near real-time to emerging threats without losing speed in its ability to present quotes and issue policies.

“Cowbell’s cyber insurance platform brought innovation, efficiencies, and robust cyber coverage to the market as we developed the industry’s largest cyber insurance distribution network,” said Jack Kudale, Founder and CEO at Cowbell Cyber. “With the launch of Cowbell Re, we are directly taking on risk and reiterating our commitment to empower businesses to minimize cyber incidents.”

Cowbell Re gives the company more flexibility in addressing expanding demand from its growing distribution network of 2,000 agencies and 12,000 producers nationwide. With Cowbell’s closed-loop approach to risk management – Assess, Insure, Improve – bolstering the company’s aggressive loss control strategy, along with its precision in underwriting, Cowbell Re further supports Cowbell’s expected rapid growth trajectory, while helping keep loss ratios at the lowest in the industry. The resources, bundled at no charge in Cowbell’s cyber policies, help empower businesses to proactively eliminate risk exposures. To date, Cowbell’s policyholder base has grown over 5,000% year-over-year, and forecasted to triple during the 2022 calendar year.

Agencies can visit to get appointed with Cowbell Cyber and learn more about all available standalone cyber insurance programs.

About Cowbell Cyber
Cowbell Cyber offers standalone, individualized, and easy-to-understand cyber insurance for small and mid-size enterprises. In its unique AI-based approach to risk selection and pricing, Cowbell’s continuous underwriting platform, powered by Cowbell Factors, compresses the insurance process from submission to issue to less than 5 minutes. Cowbell Insurance Agency is currently licensed in 50 U.S. states and the District of Columbia. Cowbell Reinsurance Company is a licensed insurance captive in the State of Vermont. For more information, please visit

Media Contact
John Kreuzer
Lumina Communications for Cowbell Cyber

Find Out How Cowbell Protects Businesses