When a severe cyber incident strikes a large enterprise, the operational fallout often extends far beyond locked servers and compromised data. A devastating ransomware attack or network intrusion can completely disable a company’s physical headquarters – knocking offline essential communication networks, security systems, and physical access controls.
In these critical moments, business continuity requires the executive team – otherwise known as the “control group” – to immediately relocate to a secure, alternative command center to maintain operations and guide the recovery.
Stepping Up to the Mid-Market Challenge
Building on our current success in protecting the SME market, we understand that scaling into the $250M+ revenue segment means addressing an entirely different scale of crisis management. For mid-market COOs and Business Continuity planners, managing a widespread outage requires immense logistical resources. Industry research indicates that severe disruptions can stall operations for weeks, driving average recovery costs well into the millions.
To maintain focus on the business, an enterprise cannot afford to scramble for operational funding while in the trenches of a crisis. Scaling our business means bringing meaningful solutions that address these complex logistical realities.
Prime One: Modular Flexibility for Real-World Crises
That is why we are introducing Prime One, Cowbell’s most advanced U.S. cyber insurance offering specifically designed for larger, more complex risks. While Prime 250 remains our active and trusted solution for surplus lines accounts under $250M, Prime One is positioned as a distinct new product featuring updated wording and improved structural clarity.
A vital component of Prime One’s modular flexibility is explicit coverage for Control Group Relocation Costs. When someone becomes untenable due to a cyber event, Prime One is designed to support the costs associated with moving the control group to a temporary, secure location. This ensures the leadership team can maintain continuous, expert focus on what matters: personal safety, stabilizing the business, and communicating with stakeholders, rather than worrying about the logistics of temporary operational overhead.
Bridging Digital Threats and Physical Continuity
Trent Coksley, co-founder and COO, highlights how this operational reality ties directly into modernized policy wording: “At the enterprise level, incident response is not just a technical exercise; it’s a massive logistical challenge. By explicitly covering Control Group Relocation Costs within Prime One, we are bridging the gap between digital threats and physical business continuity. This structural clarity allows brokers to confidently assure their clients that the policy provides the necessary financial flexibility to keep the command structure intact during worst-case scenarios.”
Focus For Your Business
Your clients get coverage that is tuned to their actual risk profile, backed by our established in-house cyber claims expertise. Cowbell provides continuous, expert protection that moves fast, so mid-market organizations can navigate the storm and focus on what matters.
