March 31 marks World Backup Day, which serves as an opportunity to revisit something often overlooked in our busy daily lives: whether our data is actually safe. It’s a simple question, but in an age where digital information underpins almost every aspect of our lives and businesses, the answer can be the difference between a quick recovery and a major disruption.
Originally launched to raise awareness about personal data protection, World Backup Day has taken on broader relevance today as cyber threats become more sophisticated. More than ever, the core message must resonate: backing up your data is no longer optional—it’s essential.
As Network World recently pointed out, many individuals and businesses alike still operate under the assumption that data loss won’t happen to them. But the statistics tell a different story. Whether it’s accidental deletion, hardware failure, ransomware, or cloud outages, the risk is real.
So, what does a good backup strategy look like in 2025? It doesn’t have to be complex, but it should be consistent. Backups should happen regularly, automatically, and should be stored in more than one place—ideally with one version protected from cyberattacks or system failures. We shared details on the 3-2-1 backup in the past, while even more robust one (such as the 3-2-1-1-0 rule) continue to gain traction.
Another growing trend is cloud reliance—many companies assume that because their data lives in the cloud, it’s automatically safe. But cloud services aren’t immune to outages or misconfigurations. Ensuring your business has a separate, independent backup plan can make the difference in a recovery scenario.
At Cowbell, we view backups as a vital step in reducing cyber risk and encourage a backup approach that’s realistic, manageable, and aligned with business priorities. You don’t need a massive IT team to protect your data—you just need a plan, the right support, and a bit of regular attention.
Ready to commit? Sign the World Backup Day pledge and take the first step toward a more resilient future.
Additionally, any Cowbell-appointed agents or policyholders who want to learn more about how Cowbell can help you with your backup best practices (and other ways to better protect your organization from cyber threats) can reach out to plorefrphevgl@pbjoryyplore.nv now to contact our Cybersecurity Services team.
