On January 22nd, Cowbell Cyber officially launched Cowbell Prime 100, its cyber insurance product for Small and Mid-size Businesses (SMBs) with up to $100 Million in revenue. SMBs have generally been underserved by the insurance industry, yet they are a business category that is heavily targeted by cybercriminals and would benefit the most from cyber coverage:

Cyberattacks statistics on small businesses

43% of cyberattacks are aimed at small businesses, only 14% are prepared to defend themselves, breaches can cost up to $200,000

Cowbell makes it easy for agents to deliver standalone, tailored coverages to their customers. We also make it easy for SMBs to apply for cyber insurance with a process that’s 100% online, only requires “Organization name” and “Domain names” and delivers a customized, easy-to-understand policy in minutes. With Cowbell, you can count on:

  • No lengthy paper-based applications
  • No binding delays
  • Ability to customize a policy on the spot – coverages, limit and sub-limits, deductible and more
  • Immediate access to resources that can help when faced with an incident.

Here what agencies have said about Cowbell: 

“Cowbell’s cyber insurance product and platform offer the best way to understand, learn, and implement effective cyber protection.”


Cyber protection is, of course, the most important goal for the Cowbell team and our agency partners. We are here to help businesses become more secure and resilient in the face of increasing cyberattacks. This is why we give policyholders direct access to our SaaS platform where they can visualize their Cowbell Factors, our proprietary risk rating factors, and compare their organization’s level of exposure to cyber threats to peers in the industry. 

Finally, in this blog, we wanted to explain Cowbell Prime 100 is, so here is a high-level description of our Prime 100 coverages:  


Coverage for losses and expenses directly associated with recovery activities in the aftermath of a cyber incident. This can include investigation and forensic services, notification to customers, call center services, overtime salaries, post-event monitoring services such as credit monitoring for impacted customers and more.


Coverage for third party liability directly due to a cyber incident and that the insured becomes legally obligated to pay. This includes defense expenses, compensatory damages, and settlement amounts, and fines or penalties assessed against the insured by a regulatory agency or government entity, or for non-compliance with the Payment Card Industry Data Security Standards. 


Coverage for loss resulting from an extortion threat that is discovered during the policy period. This can include approved firms and resources that determine the validity and severity of the threat, interest costs associated with borrowing for the ransom demand, reward payment that leads to conviction and arrest of the party responsible, the ransom payment and other reasonable expenses. 


Coverage for the costs to replace or restore electronic data or computer programs in the aftermath of an incident. This can also include the cost of data entry, reprogramming, and computer consultation services to restore lost assets.


Coverage for the losses and costs associated with the inability to conduct business due to a cyber incident or an extortion threat. Business income includes net income that would have been earned or incurred. Note that business interruptions due to system failure or voluntary shutdown are not covered.


Coverage for the fees and costs to restore reputation in response to negative publicity following a cyber incident or a security breach. This includes, for example, the fees associated with the hiring of a public relations firm that handles external communications related to the breach.


Coverage for the losses due to a fraudulent computer operation that causes money (or other property) to be transferred from an insured’s account. This also covers losses incurred by a fraudulent instruction directing a financial institution to debit money from the insured’s transfer account. 

Please do not hesitate to contact us directly if you want to learn more about our cyber insurance products or have any questions.

  • Caroline Thompson, Cowbell’s Head of Cyber Underwriting 
  • Sapan Patel, VP of Insurance Products for Cowbell Cyber

Finally, we are actively appointing agents in the states where Cowbell Cyber is licensed. You can register online and Brandon Murphy, our Director of Business Development will contact you immediately to take you through the appointment process.